User Experience (UX)
Within my last year of college, I was introduced to User Experience (UX) through a class. Applying my knowledge from my internship at Look East to the lessons taught in my class sparked a passion for building successful websites. I analyzed a men's grooming and shaving website and gave recommendations to improve engagement metrics, unique content, and how to provide a better user experience for consumers.
Getbevel.com Content & Traffic Analysis
SEM Rush + Engagement metrics
The business of grooming has been expanding over the years, with the rise of start-up companies steering previously loyal customers away from previous brands. However, there has been a recent decline for grooming needs, as the population of the United States is aging and growing less hair, or simply caring less about the presence of body hair (Tiffany, 2018). This decrease in sales is fueling a competitive nature among the companies in the grooming game, and causing companies to sell directly to consumers, primarily online.
Usability for Getbevel.com
Usability test + Customer experience research
Ensuring that web visitors get what they want from a web site is a fundamental web publishing objective. For this assignment, I was tasked with the project of finding two "field" usability tests using pre-determined tasks to evaluate the functionality of our website.
SEO Keyword Research & Analysis for getbevel.com
SEO tools + SpyFu + Keyword Research
For this paper, I suggested a keyphrase that would drive more traffic to getbevel.com using "organic" methods by focusing my efforts on one chosen keyphrase. By focusing on SEO factors, I made recommendations for getbevel.com to optimize a certain page on the sight and hopefully land on the first page of Google's SERPs.